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Is COVID-19 Hurting Your Business? Optimize Your Online Sales Now

When the COVID-19 started spreading across the world, we all knew that it would somehow have an effect on businesses. But perhaps no one saw a global pandemic and a lockdown coming. Now, establishments have to close, employees are forced to work at home and sales are plummeting fast.

But while everything, including most businesses, seem to be on a standstill during the COVID-19 crisis, consumers in their own homes are finding ways to live as normally as they possibly can, and that includes online shopping. So before you lose hope for your business, how about you start capitalizing on your online sales? Here’s how to get started:

Now that you have more time, start building real connections with consumers.

A lot of people are feeling very uncertain these days and they look to social media to find information and somehow seek affirmation that everything’s going to be okay.

It will and you can be that someone who gives them that positive note. This is not the time to do sales talk but to show empathy to people who need them. More than that, this is the opportunity to exercise corporate social responsibility to help others while promoting your brand.

Put your content marketing machine to good use.

If there is any time to capitalize on content marketing to drive sales, this is it. With more people spending time on their mobile phones, it’s very important to put out consistent and relevant content that will eventually lead consumers to learning more about your products and make that purchase. The trick here is to never be too sales-y but to provide information that could lead to smart purchasing decisions.

Think about how you can offer convenience to consumers.

With all the limitations brought by the lockdown, consumers would still want to buy things that they can use or enjoy while being isolated at home. Be that business who thinks about how to make their lives a little bit easier. Offering more payment options, faster checkouts and even lower delivery charges can already make a huge difference and you’ll eventually get more sales out of that gesture.

Get your optimization right.

A lot of businesses think that they have to put everything on hold due to the lockdown. So this is the perfect time to get in front of the competition by keeping your optimization efforts going, which is possible even during a remote work setup. Keep your website update, fix any bugs, improve your content and implement strategies that will make your business a lot better once this is all over.

The situation could still get worse, but it will all be better. When that happens, there will be a huge surge in demand for businesses again and you have to be at the forefront to get the most benefit from it. This is not the time to slow down and slack off.

In fact, this is the perfect time to grow because you have more time, you don’t have to go to the office and the isolation can help you think clearly about new ideas for your business.

As we get through the COVID-19 crisis, it’s important to adjust to new demands as quickly as possible. 

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Ryan Kemp Zulu Shack Creative
( Director of Digital Marketing )

I am passionate about delivering results and helping my clients succeed. With my expertise in SEO, branding, and marketing, I lead the agency’s efforts to create and implement effective strategies that drive business growth. Our all-inclusive approach sets us apart from other digital media companies and ensures that our clients receive the full range of services they need for online success. If you can think of it, we can build it!

Zulu Shack Creative team members thrive on momentum. Like Zulu warriors, we strive to spearhead your idea with speed and quality.

When I’m not helping my team implement new digital marketing strategies, I enjoy playing music, hosting poker nights, reading Stephen King novels, and spending time with my wife and baby daughter.

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