How to Market Your Credit Repair Company
The credit repair industry is lucrative. In 2019, revenue for credit repair services reached $3 billion and the industry is poised to grow much more. Student loan debt is rising, and millennials are creating a newfound housing trend market, adding billions into the mortgage debt pool every month.
As more competition, and more tech savvy potential clients enter the market, your primary focus should be on marketing, specifically digital marketing.
Over the years, we have working with hundreds of credit repair companies and through it all, we have picked up some of the best marketing tips for the industry. This is our guide to market your credit repair company based on the clients we have worked with who have been the most successful.
Getting Your Piece of the $3 Billion Dollar Credit Repair Industry
Owning your credit repair business could be the ticket to a multimillion dollar a year revenue generator. However, the real work comes when it is time to actively build your presence through the marketing. Both traditional marketing and digital avenues require you to stand out
Throughout the length of this article, we will show you the best strategies to drive up the increase of leads and subsequent conversion into clients. Without further ado, let’s delve into the marketing strategies
Search engine optimization is no longer a luxury but a necessity. If you want potential clients to find your business, you need to learn to market your credit repair company online and it should start with basic SEO.
SEO is the act of creating content, structuring a website and planning outreach so that your company ranks better on search engines. More than a ever, tech savvy millennials are turning to Google results to decide which company to hire, and you need to rank high for your industry.
Look for an SEO that can provide these services:
- Tech SEO
- Blog Creation
- Link Building
- Duplicate Content Mitigation
- Structure Changes (URLs, 301 redirects, 404 errors)
Find an SEO that can help you create content that is engaging and search engine friendly. Start by searching for SEO for credit repair companies online.
Pay per click is the opposite side of SEO. Instead of organically ranking on search engines, PPC allows you to go straight after your prospects using ads on search engines and on other sites.
You will see your ads on Google, your banners on amazon etc. It’s spooky how accurate this targeting can be!
PPC can be an extremely effective way to market your credit repair company online but it does require a substantial budget. You will pay every time a potential customer clicks your ad whether they convert of not.
Be sure to find a company will lots of high rated reviews.
Online marketing for credit repair companies has a huge potential on social media.
Again, tech savvy millennials are online and searching for tips, tricks and life hacks and credit repair companies can fill this niche.
Provide engaging content and share it on social. This could include:
- Budgeting Tips
- Credit Repair FAQs
- DIY Credit Repair Hacks
- Credit Repair Spread Sheets
- Top 10 Mistakes People Make When Giving Their Credit
And the list goes on.
The point is: if you are providing value while marketing your credit repair company, it will resonate with audiences.
You could turn people who search these topics into clients. But first you must gain their trust and to do that you need to offer them insights for free. Get them on the hook!
Bonus tip: Try Facebook Pixel. It allows you to create an A.I. bot that will look at people who like your posts and people who visit your website, that bot in turns learns the personalities of your potential clients and targets them on Facebook. It is incredible when used correctly.
Some Ingenious Ways to Stand Out from The Competition
So it’s time to stand out. The marketing tips above may have provided you a means to take advantage of digital and traditional marketing, but these tips are perfect for standing out from the crowd.
These unique marketing tips will require and investment in time and capital but the long term results will speak for themselves.
Organize an online course.
This is one of the unique marketing strategies that helps you gain the exposure your business needs. There are many people out there who are searching the net to get how to improve their credit score. When you offer an online video course, you would be surprised how much interest they would show, especially if your way is bringing results. Through the use of Udemy or even YouTube, you can begin to teach your audience on the tips that can aid them. They would surely convert into your clients if they see the value you bring.
Politely request for referrals.
Being a business owner, you should always recognize the need to kindly request for referrals from your clients. Now, the reason why many business owners do not is because they feel that the client will be naturally inclined to do that. You should not leave any aspect of your business to chances and guesses. Rather, be proactive in marketing by kindly requesting the client to make referrals. If you have a website platform where you offer your services, you can politely ask your clients if they would like to give video testimonies. Some would be obliged to do so and you would be surprised with the increase in leads. This is because people are more inclined to related to a video testimony than mere words.
Have you ever considered guest posting? This basically involves a kind of partnership wherein you write good articles on how people can keep their credit in shape and then offer to post it on another blog. In this way, you are providing value to the other person’s audience while making your business to be known. It is advised that you get your own website so that you can provide it alongside the article included on the other person’s website. This will ensure that traffic is led to your own website. In picking a site you wish to guest post on, it is vital to pick one that offers content that may be closely related to your business. Then, when writing such articles, it is vital to avoid sounding too casual. Rather, a more formal tone would be required so that the people can perceive you as the expert you are. If it sounds too casual, they may only think of you as a newbie and this may not generate the desired amount of leads.
Build blossoming social media platforms
If you are serious about getting your credit repair business to newer audiences. This means ensuring that your social media platforms like Facebook, Twitter, Instagram, LinkedIn etc are kept regularly updated. From these platforms, traffic can be driven to your website where you get to convert them into clients if they like the content of what you are offering.
What’s the Lesson Here?
Easy: you have so many opportunities to market your business online. Your piece of the massive credit repair industry pie is out there and ready for the taking.
Use some of the traditional and digital marketing techniques above and you will see your business grow faster.