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5 Strategies to Improve Cash Flow in a Post-Pandemic World

Five Ways to Increase Cash Flow in a Pandemic Era

invoicing-graphic-designer-industry-freelance-business-tips-2-1024x1024Cash flows in, cash flows out, and the wheels of business keep turning and turning. Liquidity is not just a feeling of stability, it’s a real tangible freedom that gives you, the business owner or c-level exec, the freedom to make choices that you would otherwise have to turn down. And it all starts with your strategies to improve cash flow.

Improving cash flow should always be on the cards, every quarter, particularly for those with high-risk merchant accounts. We believe that you should be focusing on strategies to improve cash flow NOW.


Cash Flow In a Crazy, Post-Pandemic World

No business runs smoothly but keeping your expenditures, profits, and revenue balanced can make the days feel a lot easier, that’s for sure. Aside from boosting sales, keeping track of your cash flow is another important aspect that you need to carefully think about and consider in order to keep your business sailing on smooth waters.

Having enough cash to pay for supplies, payroll, bills, or services is crucial for the business to survive, especially since COVID-19 came cheerfully into our lives. With a healthy cash flow, your business can have the leeway to hire more staff to efficiently run the business and you can also produce more and acquire additional supplies and equipment as needed. The experts at our payment processing company share 5 strategies that you can implement in your business to improve cash flow in a post-pandemic world.


[1] Send Invoices Right Away

We know what you’re thinking, “oh, yeah; we know this.” Well, anything worth knowing is worth repeating. Whether you create an invoice online for clients or prefer to use a third party, we advise sticking to an invoice deadline every month no matter what. This will give your clients a conscious reminder that the bill is due.

The faster you send invoices, the faster the cash will come in. Take advantage of invoicing software to eliminate the tedious task of manual invoicing. Reliable invoicing software can help you speed up your invoicing process for a healthier cash flow. Also, invoicing software features an automated reminder so that your customers will pay on time. Besides, most invoicing and accounting software come with an app so you can also send invoices on the go.

Here’s the issue with this strategy after the pandemic. While you may have previously been able to handle unpaid invoices effectively, the fact of the matter is that we are all struggling; you don’t want to ruin a relationship with a client. So here are a few ways to ask for invoice payment after the pandemic:


  • Be Fair – You may extend the courtesy of flexible invoice payments to either some or all of your clients, but all in all, you must make sure to be as fair as possible.
  • Be Human – Remind the companies that you work with that you are also experiencing this hardship and that you are here to talk about challenges moving forward. We are all human and we are all in this together. If you can approach each of these situations from an empathetic stance, it will only benefit you long-term.
  • Remain Flexible – Yes, you are looking for strategies to improve cash flow, but you must also think long-term. Some companies are hurting now but they will bounce back by next year. Remain flexible and work with companies that may have no cash flow now, but will come into it next year.


[2] Change Your Pricing Structure

Consider updating the price of your services or products and evaluate whether the rates properly compensate for the materials, time, and manpower you have invested to make them – especially after the pandemic. It’s become more taxing and time-consuming to do simple tasks these days. BUT, some activities have become easier. For example, business meetings are now much easier since they are usually hosted via Zoom or other similar video conference software.

Consider upping your price for certain services while lowering your price for others. This is one of the more difficult strategies to improve cash flow because you will have to decide if you want to grandfather existing clients into this price change or not.

You may also want to check how much your competitors are charging. Lower prices may seem attractive, but at the end of the day, your business should make a profit. You must come up with a fair enough price to compensate for the investment necessary to develop the product.


[3] Expand Sales Market

Consider new ways and products that will add income to your business. If COVID-19 is hurting your business, optimize your online sales and create a new marketing strategy accordingly. Sign up for a social media business page where you can post rewards programs for loyal customers, discounts, or referral programs.

Since people nowadays spend several hours on social media, you can benefit from this free marketing strategy using customer engagement through likes, comments, and shares.


[4] Cut Unnecessary Expenses

Managing cash flow is not just about the incoming cash but also about taking control of how much cash is going out of your account. Carefully examine your business expenses and determine whether or not they’re necessary. Like for example, you can cut back or eliminate overtime wages for an employee who is working outside of office hours just to work on invoicing. You can do it by using invoicing software instead so that the task will be streamlined. This is one of the easiest strategies to improve cash flow, and we highly recommend keeping this in mind moving forward.


[5] Secure Financing

Consider taking a short-term cash loan that is paid back in installments for a while. While the idea of owing money is not that attractive, a merchant cash advance allows you to borrow a certain amount with flexible payment terms which you can use to expand your business, cover unexpected expenses, purchase new equipment, or other ventures that can generate more revenue.


Whether you want to increase your income or decrease your expenses, managing the cash in and out of your business is crucial for a more successful business.

If you find yourself in need of some extra cash over the next few months, start by minimizing your fees, then work with a new payment processing company and save 25% when you sign up for a new merchant account. Call the experts at First Card Payments to learn more: (877) 441-6801

( President )

My interest in the financial world started to blossom in High School. However, my parents tell me I use to watch financial programs before the age of 5. So, I guess I was born with the Financial bug. In high school I was accepted into their Finance Academy, which I attended for 4 years. In addition to graduating high school, I accumulated a substantial amount of financial knowledge few people experience at such a young age. During which time, I won the State of Florida Stock Market Contest and I also finished in the top 100 in the CNBC stock market contest which had over 1 million participants throughout the country (including some of Wall Street’s elites) with a take home prize of $1 million. These achievements allowed me to be invited to many shows and events with top people in their fields of business from around the world.

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