The nutraceuticals market is growing at an unprecedented rate, high risk merchant accounts for nutraceutical companies are in high demand, and with it comes stronger competition among nutraceutical businesses. So if you own a nutra company, it is imperative that you hire the right salespeople to build a team that could deliver real results for your business.
But the question is: how to find good nutraceutical salespeople?
The right salesperson can make or break a nutra business. Following the Pareto Principle which states that 80% of a project’s benefits come from 20% of the work, you should remember that 80% of your sales come from 20% of your salespeople.
If you are looking to grow your nutra business, you need to find the right people for your company. So finding the best salespeople for your nutraceutical business and keeping them… well that is a game-changer.
The first step to hiring good nutraceutical salespeople is to know exactly what you’re looking for. Setting your terms early on will not only help you pick the right candidates from an ocean of resumes but it will also help you decide on the best person to join your team later on.
Because of course, how can you expect to find good nutraceutical salespeople if you don’t know who you’re looking for?
A lot of companies are looking for the same people, so you’d want your job posting to be attention-grabbing by making sure that you make your job description as clear as possible. Be accurate with your job title to avoid attracting the wrong candidates.
Write a summary that talks about your company and the candidate’s role if he gets hired. You should also be concise but short about your job description stating the salesperson's core responsibilities, hard and soft skills, and daily activities.
BE CLEAR!! Do not use vague language, do not paste broad nutra sales job postings, and do not lie. If you use deceptive and broad language you will ABSOLUTELY get the wrong salesperson.
When you’re browsing through hundreds of resumes, it’s often overwhelming to choose the good candidates from the bad ones. But if you pay close attention to the cover letter, it can tell you a lot about how interested and sincere an applicant is about the job.
A personal and compelling cover letter that’s not copied online is a good sign that a candidate has exerted extra effort to make you notice him.
A simple way to find good nutraceutical salespeople is to see if they can sell themselves. Let them work their magic on you, be a little resistant to hire them, but be honest. See if they have the right stuff on their cover letter.
Although you need to ask some general questions to get to know more about the candidate’s skills and background, it also helps to get to know him beyond his resume. You can do this by asking more thoughtful questions that will show more of his personality and challenge his reaction to certain situations.
These are very important qualities in salespeople and you need to determine if a candidate would fit into your company culture or not.
More often than not, candidates are left answering questions and not being able to ask them. But if you want to hire the right people for your team, you need to allow candidates to ask you thoughtful questions that will allow them to know if they are the right fit for your business or not.
Remember that a good salesperson needs to be sharp, quick, and dedicated, and someone who asks meaningful questions about your business will most likely possess these traits.
Finally, you shouldn’t waste time getting in touch with candidates who you want to hire for the job.
Remember that good salespeople are hard to come around, so if you find them, make sure they don’t go to your competition. Let them know about the next steps of the hiring process right away so you can prepare them for the job ahead.
If you want your find good nutraceutical business to succeed, you have to learn how to find good nutraceutical salespeople and how to trust their judgment. A true leader lets their team take the reins. Once you have found the right salesperson, you must let go and let them build your business through sales.