The nutraceuticals industry is on a healthy roll and shows no signs of slowing down. The only trick is using the right nutraceutical marketing ideas to ensure you get your products in from of the right customers online. This year, the industry recorded a market value of over $382.51 billion and by the end of 2025, it is predicted to be worth over $722.49 billion. That was DURING the pandemic.
This industry is poised to get bigger and bigger. Health consciousness is at an all-time high and online shopping has reached money printing velocity.
It's time to upgrade or switch your nutraceutical merchant account and focus on these new marketing techniques for 2021.
With the nutraceuticals market expected to become more competitive next year, this last quarter is the best time to start mapping out marketing strategies that will help you stay on top of the game.
Here are some ideas to help you get started:
According to a study, over 70% of consumers who buy dietary supplements are greatly influenced by the information on the labels and more than 50% said that they associated the quality of a supplement with its label.
So if you’ve been falling short in this area, you need to start looking into improving your product’s label and packaging to not only make it more eye-catching but also make sure that you’re complying with FDA standards.
Sure, you’ve already been making content for your products but this year, make it a goal to create content that will allow for genuine connections with your target market. People who buy nutraceutical products are going through some challenges or want to improve their lives by changing their lifestyles.
Offer value to these consumers by creating content that provides answers to their questions, offer solutions to their problems, or just deliver tips and advice to help them achieve their goals with the help of your products.
Side offer: ebooks are a fantastic marketing tool in 2021, especially for the nutra industry. They require very little work. Use the content you currently have on your website, internal training material, email promotions, or any other content to create an ebook that you can offer in exchange for an email sign-up. Create warm prospects tath you can convert into lifelong customers.
With thousands of other nutraceuticals businesses trying to gain visibility online, you can’t just rely on customer reviews, your website, or social media platforms to increase traffic and boost your ROI through online marketing. Investing in paid advertisements will give you the opportunity to target specific customers that are most likely to buy your products.
You can start with Google search ads, Instagram ads, and Facebook ads to boost your visibility. According to research, the top three paid advertisements will get 46% of the clicks on the first page of organic search results.
A lot of consumers rely on influencers to dictate the products that they patronize, so it’s very important to build good brand partnerships with people who are interested in what you offer.
Make sure to find the right influencers to collaborate with by checking their posts, followers, and comments so you know if they fit your target audience and goals for your nutraceuticals products.
2020 may have been unexpectedly rough for business with the pandemic, but all hopes are high for next year. If your budget has been limited by lower sales this year, you can still innovate with your marketing strategies.
You can do so by repurposing old content and giving them a fresh spin, strengthening existing brand partnerships, and just being more visible and interactive on social media and your website. Effective marketing doesn’t have to leave you broke, after all. You just need to be smart with your choices.