The nutraceutical market has been heating up for the past few years, but it has hit critical mass in 2020. The public is invigorated and more health-conscious than ever. Add to that, the online shopping boom and you have a recipe for a great nutraceutical market.
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With strong demand for dietary supplements and other products that help promote a healthier lifestyle, it’s not surprising that this industry went from nothing to billions in a span of only a few years.
This year, nutraceuticals have once again dominated most of the healthcare scene with these products becoming the biggest hits for consumers:
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Due to the pandemic, the multivitamins market has skyrocketed to fame this year with everyone looking for the right multivitamins to boost their immune system and keep the virus away.
But one of the bestselling categories in this area is multivitamins that are targeted at women who aim to not only keep themselves healthy but also young looking.
These multivitamin supplements usually contain Vitamins A, C, D3 and E, zinc, and B-complex. They also have high iron content to help with women’s menstrual health.
It’s no secret that giving kids vitamins can be a huge challenge. But when you give them delicious gummies, it’s hard for them to say no.
Gummy supplements are selling like pancakes because they offer vitamin C and zinc that help boost the immune system and aid the body in fighting off colds and flu.
They can also serve as antioxidants while making sure that kids enjoy their delicious taste just like they’re eating candy. In fact, some nutraceutical products for adults are now also being manufactured in the form of candies or gummies to make them more fun to take.
Probiotics play a huge role in keeping the natural balance in the digestive tract, so a lack of these good bacteria in the body could lead to gas, bloating, and diarrhea.
Probiotic supplements are designed to help restore the balance in the body’s digestive tract to alleviate these symptoms and make sure that consumers keep their guts healthy.
It’s also easier to find probiotic products that don’t contain gluten, wheat, lactose, and dairy products, which is ideal for consumers who have sensitivities or those who are just trying to follow a specific diet.
A lot of people suffer from iron-deficiency anemia, which could lead to a variety of symptoms including lethargy, fatigue, and leg cramps.
One of the best ways to treat this problem is through iron supplements that don’t only help increase iron concentration in the body but also contain vitamins and other nutrients to promote overall health.
A lot of iron supplements are also created using plant sources, making them ideal for vegans or those who are following a strict diet regimen.
The future is definitely looking good for nutraceuticals. With the increasing demand for products that offer an alternative option to traditional supplements and treatments, this market is expected to grow even more in the next few years.
So as the year closes, we can all look forward to more trends and products to be released by top nutraceutical companies around the world.